Athlete Endorsers Wanted by Owater
The key towards the success of any sports-related concoction lies on who is endorsing it. And while many companies who have fat budgets are turning to superstar athletes, Owater is taking a different route towards marketing its sports drink. It is calling on everyday athletes to get the chance to be featured on the labels of their sports drinks, something you don’t see everyday.
Owater is asking athletes to submit their pictures and stories at owater.com, where contenders will be profiled and the public will able to vote for their favorites. The best stories will be selected quarterly, and owater will work with the selected athletes to create their unique owater labels.
Athletes interested in submitting their stories can visit www.owater.com and fill out an application, where they can submit pictures, video and the reason they think they should be on an owater label. Each applicant’s story will be posted in the online Are You An owater Athlete? Gallery, where friends, family and the general public can vote on the contenders. A panel of owater judges will review the top contenders, and select the athletes that will appear on an owater label.
(Source) Press