Zobha Provides Fashion for Yoga Practitioners
People who undergo fitness and other exercise activities normally turn to something fashionable. While we all know that people would normally wear shorts or tights, Zobha is a fashion that focuses on the needs of people who practice Yoga. In fact, they have been doing so for a year now.
Zobha celebrates its one year anniversary enjoying continued growth from multiple product lines, new customer acquisition, international expansion and high-impact marketing programs. Zobha currently sells in 250 stores in 15 countries and on zobha.com. The company shipped more than 40,000 units in the first 10 months of business.
As a new brand with strong consumer resonance Zobha continues to attract customers who are drawn to its signature mix of style and function. The company’s strong network of specialty retail distribution partners recently expanded to include high-end department stores, with shipments to Bloomingdale’s and Von Maur in February, and high-end spas and resorts including Four Seasons Hotels and Resorts. The company continues to add accounts in the specialty channel, and recently brought on seven new sales representatives to further serve United States-based accounts.
“Zobha offers a new, fresh and distinctive option in the fitness apparel category,” said Hanna. “Working in partnership with our wholesale customers and through zobha.com, we believe we can offer a ray of hope in this largely gloomy economy. For people to spend their money in these times, they must find a product that resonates with their values and their aesthetic. Our combination of performance and style, at an accessible price point, is a very strong offering to the consumer.”
(Source) Press